Yoonus Noor Mohamed worked in his family business as a manufacturer of quality clothing for high-end retailers in North America and Europe. His contribution as a senior board member EAM Maliban Textiles to become one of the top 10 manufacturers in Sri Lanka with global operations in Asia and Jordan.

Equipped with a sharp business acumen, it did not take long for Yoonus to understand that every customer is unique, and that catering to their specific needs is the key to success. Among his strengths networking and building relationships takes precedence. He developed an expertise in setting up and running large apparel manufacturing facilities to deliver differentiated product offerings to help customers win in their respective markets.

Over 25 years of business experience gave him the confidence to apply the same business principles across different industries. His entrepreneurial drive paved the way to branch out from his family business by launching his own brand, YNM Holdings, in October 2016. The establishment spread its wings across numerous industries including fashion, hospitality, bespoke clothing, interior furnishings, wealth management and e- commerce. Never one to shy away from unique and inspiring ventures, Yoonus firmly believes that consumers are won rather than bought and remains passionate about “stepping out of the comfort zone towards more challenging horizons.”